Did You Know?

In this newsletter, we're taking a look back at the origins of the term "graphic design" and the man behind it: William A. Dwiggins.

Before the 1920s, the various disciplines that now fall under the umbrella of graphic design—illustration, typography, commercial art—lacked a cohesive label. It was Dwiggins, a multi-talented artist and designer, who provided that label.

In 1922, Dwiggins first used the term "graphic design" in an essay, seeking to define his own work in book design. This term quickly caught on, providing a unifying name for the field of visual communication.

Here's why Dwiggins matters:

• He gave a name to our profession.

• His typefaces, Metro and Caledonia, are still used today.

• He exemplified a holistic approach to design, combining typography, illustration, and bookmaking.

Dwiggins's contribution is a reminder of the power of language to shape our understanding of the world. He didn't just name a profession; he helped define it.

Stay tuned for more design history insights in future newsletters!